SEARCH ENGINE MARKETING
Search Engine Marketing (SEM) allows businesses to advertise on Google and Bing Ad platforms with sponsored listings, in pay-per-click basics.
Search Engine Optimization (SEO), throughout enriching the content, restructuring the web code, let Google and other search engines capable to crawl your web content and rank in visible and better positions.
WHY SEARCH ENGINE OPTIMIZATION (SEO)?
Who doesn’t like free traffic? Did you know that 90.88% of the web pages are invisible to Google? If you want return on investment (ROI) for your website, where you have invested a large amount of money, time and effort, you will need to do SEO.
According to Backlinko’s latest study on organic click through rate (CTR), moving up 1 spot in the organic search results will increase CTR by 30.8%. The #1 result in Google gets 31.7% of all clicks. Hence, allowing search engines to discover your website is step 1, and allowing search engines to rank your website is your next step.
Pros - SEO
You don’t need to pay for every single click. Organic traffic is free!
The benefit is long term; hence, it takes time to optimize unlike paid search.
It’s a digital real estate. The more keywords you ranked for, the higher chances that your website will appear on search result pages. It’s free advertisement!
Unlike paid search, where you will need to buy the position of the selected keywords. If your SEO is done properly, you often ranked for more keywords than you expected.
Cons - SEO
Unlike paid search ：
You cannot pay more money to get a higher position. It’s foundation work that must be done.
The ranking of the keywords cannot be controlled. The ranking would be different with different browsers, devices and location.
Where the affect kicks in immediately. SEO takes time.
SEO SERVICE ENTITLEMENT
Analytics tool basic set up
-Google Analytics & Google Search Console
Competitor / Gap analysis
On site SEO service
-Title tag & meta description optimization
-On-page content optimization
-On-page content creation X 4 pcs (400-800 words, 1 language)
-Internal link optimization
Off site SEO service
-Monthly SEO report